How to Safely Use Social Media in Real Estate

August 14, 2020

Real estate professionals frequently update their social media profiles to connect with other professionals in the industry and market their business to potential clients. While sites like Facebook, Instagram, LinkedIn, and Snapchat help real estate agents get the word out and expand their network, knowing what to post is essential.

According to a study from the National Association of Realtors, social media has become vital to gaining new clients and closing business deals. In fact, more than three-quarters of realtors actively use social media for real estate in some way, and nearly half of them note that social media results in better leads versus other sources. But while social media use helps promote business, it can also impact real estate professionals’ personal lives.

Social media use among real estate agents needs to be executed safely and responsibly. Following specific steps helps professionals avoid exposing their data or opening themselves up to lawsuits through social media tools. It’s crucial to consider what is shared through social media. Here are some tips for safe social media use.

Set Up a Business Account

One way that real estate professionals can make sure they’re not revealing too much personal data is easy: set up a business account. Each platform has an option to create a professional account instead of a private one. A professional social media page helps real estate agents gain new clients, showcase their properties and services, and establish professional connections.

Tagging Out

When someone posts a photo of you, you may be tagged in it, even if you don’t allow it. If you don’t want your clients or potential clients to find a reference like this, you can remove the tag or ask the person to untag you. This security feature helps to keep unflattering images off the web and upholds your professional status.

Everything Lasts Forever

Social media usage has an impact on your online safety and professional profile. Carefully consider what you’re about to post and be aware of older posts, even if deleted. These old Tweets or Instagram pictures may have been copied or saved. What’s more, the Library of Congress collects every recorded Tweet for public viewing.

Keep Passwords Private

One way that cybersecurity hackers manage to crack passwords is by looking through Facebook for easy answers. They know they may come across answers to common security questions such as the high school you attended or the name of your firstborn. So, keep information about your family, schooling, or your favorite baseball team private to prevent this potential issue.

As a real estate professional, you can maximize social media’s business potential while preventing exposure to the risks it presents. Just make sure to follow these steps to keep your information and your business safe.

About Associations Liability Insurance Agency (ALIA)

The ALIA Team (part of the Riverton Insurance Agency Corporation), specializes in helping real estate professionals find the affordable and comprehensive liability insurance they need, without the hassle. ALIA dates its roots to 1991 with the founding of FREA, Foundation of Real Estate Associates. In 2013, ALIA was created to work with multiple insurance companies thereby broadening the portfolio of products to customers. For more information about our products and services, contact us today at (800) 882-4410.