Reputation Management: Why is It Important?

April 5, 2019

Reputation management has become more and more of an important cog in any business’s daily operation. For real estate professionals who are literally putting their face out in public depend on a positive public image, it’s important to invest in a professional insurance policy specifically made for the industry.

Forbes ran a study that showed that 97 percent—or basically all—business owners say that reputation management is an important part of their operations. And with a push for companies large and small to be more transparent and more connected via social media, reputation management is finding its way into the fabric of ever industry and business. Here are some reasons why it’s an important component.

The Importance of Reputation Management

People are going online more and more as access and platforms continue to grow and become more streamlined and actionable. Reviewing businesses and providing a quick (or long) summary of their experience can ho a long way for a business, especially a small business looking to expand. From social media posts to blogs, customers are creating opportunities for businesses to gain ground on potential customers or be hurt when trying to retain current customers.

Search Engine Ranking

SEO is king when it comes to getting noticed. Search engine algorithms know that customers put a lot of importance on online reviews of a company when it comes to making a decision of whether or not they want to give them their business. A business that puts effort to handle its online reputation gets higher ranks with SEO visibility.

Customer Trust Increases

Businesses of all sizes want to increase their credibility and having a solid reputation only helps that. Word of mouth and reviews add trust for customers looking to come back or try out a business. Once the trust is confirmed, existing customers will feel inclined to share their positive thoughts. Good reputation management will help to gain trust as more positive reviews and feedback grows.

More Revenue

It comes down to simple math sometimes that the better a company’s reputation is, the more people will want to continue to do business with them. When customers make understand that a company is trustworthy, then they know that they are dependable and reliable. This can translate into sales and a consistent customer base.

About Associations Liability Insurance Agency (ALIA)

The ALIA Team (part of the Riverton Insurance Agency Corporation), specializes in helping real estate professionals find the affordable and comprehensive coverage they need, without the hassle. ALIA dates its roots to 1991 with the founding of FREA, Foundation of Real Estate Associates. In 2013, ALIA was created to work with multiple insurance companies thereby broadening the portfolio of products to customers. In 2017, ALIA was purchased by Riverton Insurance Agency Corp.