Establishing Credibility as a Novice Agent

April 3, 2020

One goal that professionals in any industry can gravitate toward is establishing credibility and being looked at as a trustworthy resource. For brokers and agents just starting out in the world of real estate, achieving this might seem daunting, especially with a high concentration of competition in any market.

How to Establish Credibility as a Real Estate Agent

So, how can you as a greenhorn real estate professional establish credibility? One major way is through educational and engaging content and an online presence that sets yourself apart. From social media to virtual reality to video marketing, real estate professionals are utilizing technology and streamlined and efficient tools to build their brand and let potential clients know they are engaged and in the know.

Here are a number of factors to consider and how you can leverage resources to position yourself more competitively in an already competitive market.

Build an Online Presence

Social media has completely changed the way that we do business. From finding recommendations to finding the right neighborhood, potential homebuyers are going online more and more, including using Facebook, Twitter, Pinterest, and Instagram to get connected and plugged in to what’s available to them. With this in mind, it’s important for real estate agents to set up and cultivate a professional online persona, connecting with clients and potential buyers through social media platforms and other online tools.

Over 70 percent of consumers who’ve had a good social media experience with a business are likely to recommend it to others. This can help to bring in regular business while establishing longer relationships with current clients, retaining them for future projects.

Another way that real estate professionals can promote themselves as engaged, responsible and professional is to obtain real estate insurance, which can provide much-needed coverage. Real estate insurance is uniquely crafted to help agents operate their business with peace of mind knowing they are protected against claims, such as negligence, errors and omissions, or information disputes.

Know Your Target Audience

It’s important to know your audience and their personas before they start reaching out to you. While no two clients are the same, creating general personas to better prepare yourself and speak to their needs goes a long way. This can be executed through audience-based content. You should pay attention to the information that clients usually ask for, covering everything from the beginning of the buying process to the end of the transaction. Any tips you give that are not legally binding should help enlighten clients in their search for the right property with the right terms. Provide the information they are more frequently asking about and begin to build trust with them along the way.

Produce Well-Rounded Content

With so much information and so many opinions posted online for potential buyers to go to, it’s important to provide the helpful and trustworthy content that they can go to and find easily. To gain the interest of someone looking for a new property, real estate professionals should provide content that’s beneficial to the buyer in general. It’s important to display your knowledge and expertise of the industry as well as your ability to understand what their needs are or may be.

About Associations Liability Insurance Agency (ALIA)

The ALIA Team (part of the Riverton Insurance Agency Corporation), specializes in helping real estate professionals find the affordable and comprehensive liability insurance they need, without the hassle. ALIA dates its roots to 1991 with the founding of FREA, Foundation of Real Estate Associates. In 2013, ALIA was created to work with multiple insurance companies thereby broadening the portfolio of products to customers. For more information about our products and services, contact us today at (800) 882-4410.